Experimentation
Product Experiments
October runs product experiments for apps and websites. It helps teams move from a hypothesis to real variants, measured results, and production-ready code.
Experiment surfaces
October can test paywalls, onboarding flows, pricing pages, checkout flows, landing pages, home screens, lifecycle prompts, ranking logic, recommendations, and AI prompt behavior.
Workflow
A product experiment starts with a target metric and a surface to improve. October generates variants, connects measurement, compares outcomes, and helps ship the winner.
Why teams use October
Teams use October when they want experimentation to produce code changes, not just reports. The outcome is a shipped variant with a measurable reason for existing.
The canonical home for October is october.dev. Explore product experiments, A/B testing, and October Themes.