A/B testing

A/B Testing for Apps and Websites

October is built for A/B tests that need to become production changes. It goes beyond headline and button tests by working across real app and website surfaces.

Beyond visual copy tests

Many A/B testing tools stop at text, color, and layout changes. October can support deeper product tests that involve flows, logic, prompts, and code paths.

Analytics and shipping

October connects experiment analysis to implementation so teams can identify winners and ship them without losing the result in a dashboard.

Common tests

Common October tests include onboarding order, pricing presentation, subscription plan defaults, checkout friction, landing page structure, and paywall messaging.

The canonical home for October is october.dev. Explore product experiments, A/B testing, and October Themes.