PostHog

PostHog Experiments with October

October works with PostHog-style experimentation workflows: define variants, measure conversion, analyze results, and ship winning product changes.

Measurement-first experiments

October product experiments are designed around observable outcomes. Teams can connect analytics events and evaluate which variant improves the target metric.

From result to code

After the winning variant is identified, October helps turn that result into production-ready code so the experiment can become the default experience.

Where it fits

October is useful when a team already has product analytics but needs a faster loop for creating variants and shipping the measured winner.

The canonical home for October is october.dev. Explore product experiments, A/B testing, and October Themes.